House District 48

Melissa Swarbrick
Melissa Swarbrick supports more workforce development programs in schools to prepare our students for successful careers and to help recruit more businesses and good paying jobs to Scotland and Hoke Counties.
71%
of voters said they would be more likely to vote for Melissa Swarbrick after learning this. This was the most persuasive message to unaffiliateds, men, and African Americans.
Melissa Swarbrick’s top priority will be securing our economic future and putting middle class and working class North Carolina families first. Especially now with high inflation and rising prices, Swarbrick wants to cut taxes so families can keep more of their hard-earned money.
66%
of voters said they would be more likely to vote for Melissa Swarbrick after learning this. This was the most persuasive message to base GOP, soft GOP, white Unaffiliateds, white Democrats, moderates, and conservatives.
Melissa Swarbrick supports our law enforcement officers and first responders and will fight to make sure they have the funding they need to do their jobs and keep us safe.
64%
of voters said they would be more likely to vote for Melissa Swarbrick after learning this. This was the most persuasive message to soft Democrats. This was the second most persuasive message to Unaffiliateds, and white Democrats.
Melissa Swarbrick supports a plan to increase broadband internet access so that more people in rural North Carolina can have the opportunity to work, learn, and play with a fast and reliable connection.
58%
of voters said they would be more likely to vote for Melissa Swarbrick after learning this. This was the second most persuasive message to soft Democrats. This was the third most persuasive message to white women 18-54.

Garland Pierce
As gas prices continue to rise, Garland Pierce is focused on his own gas bill—not ours. Pierce co-sponsored legislation to make North Carolina taxpayers pay for an increased share of fuel costs for legislators like himself.
Source
59%
of voters said they would be less likely to vote for Garland Pierce after learning this. This is the most persuasive message to moderates, soft GOP, and white men 18-54. This is the second most persuasive message to soft Democrats.
Garland Pierce is a landlord who, for a decade, rented out a house within a mile of three schools and a childcare facility to convicted drug dealers.
Source- Background Report
59%
of voters said they would be less likely to vote for Garland Pierce after learning this. This is the most persuasive message to soft Democrats, white Democrats, and African Americans.This is the second most persuasive message to white women 55+, and very conservatives.
Garland Pierce voted against tax cuts that would put more money back in families’ pockets. And, he voted against cutting wasteful government spending that would help lower costs for families struggling to make ends meet, even as rising prices continue to hurt middle class families.
Source
58%
of voters said they would be less likely to vote for Garland Pierce after learning this. This is the most persuasive message to Unaffiliateds, white Unaffiliateds, and white women 18-54. This is the second most persuasive message to base Democrats.
Garland Pierce voted to open the door for Critical Race Theory to be taught in our public schools. Pierce opposed a Parents Bill of Rights and supported allowing school districts to keep their curriculum hidden from parents.
Source
56%
of voters said they would be less likely to vote for Garland Pierce after learning this. This is the most persuasive message to white women 55+. This is the second most persuasive message to conservatives, Unaffiliateds, and white Democrats.